This online interactive model was developed based on work done for Breakthrough RESEARCH's Business Case for Investing in Social and Behavior Change for Family Planning.
This tool is meant to help you plan effective SBC programs by guiding you through a series of steps necessary to see how a potential set of SBC interventions might impact the modern contraceptive prevalence rate (mCPR) and the costs and cost-effectiveness of these interventions. You can use this tool to help you design potential SBC programs, to understand whether a planned investment will have the intended impact and cost-effectiveness, or to adjust potential programming to see what combination of SBC interventions and what intervention reach align with your budget and your intended impact.
Some model parameters have been pre-loaded (but can be edited). However, in order to generate results, the user must specify SBC intervention reach. This tool can help you do that.
Breakthrough RESEARCH is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the terms of cooperative agreement no. AID-OAA-A-17-00018. The contents of this website are the sole responsibility of the Breakthrough RESEARCH and do not necessarily reflect the views of USAID or the United States Government.
Suggested citation: Breakthrough RESEARCH. 2022. “The Social and Behavior Change Business Case Model for Family Planning: An Interactive Tool,” Breakthrough RESEARCH Tool. Washington, D.C.: Population Council.